After months of fervent work on exciting ideas and new developments, we’re taking a moment to look back at the most recent updates that have improved the WeTransfer experience. Each step forward has been guided by a clear purpose: ensuring the platform keeps evolving for the better and keeps pace with the changing needs of creatives and teams.

From introducing greater functionality to amplifying the reach of emerging artists, here’s a snapshot of the recent work invested to enhance and advance WeTransfer—both the platform and the creative community around it.

We focused on advancing WeTransfer’s core functionality in ways that directly address real-world challenges for individuals, creators, and teams—while still preserving the hallmark simplicity that makes the platform effortless to use.

Significant effort was invested in making the experience for our subscribed customers more robust than ever:

Recoverable downloads. Because expired links are no longer dead ends, you can now recover files yourself—eliminating delays and the need to reach out to the sender.  

Malware scanning. Every transfer is now automatically scanned, keeping harmful files out of your workflow and away from your projects.

Greater access control. With the new Restricted option you ensure that only specified recipients are able to access your transferred files, and you receive a detailed notification for every download.

We’re also rolling out a new functionality for everybody: file previews before download. It’s perfect for quick checks and saves you from cluttering your desktop with unnecessary downloads. Also, since it was built with mobile in mind, you can easily save, locate, and view files on the go.

While the headline features shaped the biggest advances this year, we also invested in the smaller details that make the day-to-day WeTransfer experience smoother—removing friction and increasing confidence with every transfer. For example, we’ve introduced:

Faster file uploads. Uploads now start as soon as you add a file to your transfer, cutting down the time needed to share your work.

More personalized email notifications. Customizable settings let you decide which transfer-related emails you want to receive (and which ones you don’t).

Enhanced reliability. We’re working on strengthening service reliability, and implementing proactive alerts about issues such as poor connectivity so you can address them before they interrupt your transfers.

As we roll out new features and capabilities, we’ve revised our Terms of Service to align with these functionalities and with regulations. Doing so isn’t just a box-ticking exercise, but part of our commitment to transparency and to safeguarding your content ownership.

We listened to your feedback after communicating these updates and have since clarified the paragraphs regarding ownership and licensing. We’d like to remind our customers of our promise regarding the rights and control you maintain over your content:

Your content is never sold to third parties

These commitments remain a cornerstone of how we build and operate the platform as it evolves.

WeTransfer has deep roots in the creative community, and we’ve continued to nourish that ecosystem.

Our arts platform WePresent has collaborated with dozens of artists and collectives this year to bring their ideas to life and give them global reach.

2025 partnerships and projects so far include:

BFI London Film Festival highlights: Original Sin by Amrou Al-Kadhi and Highway to the Moon by Letitia Wright

Sarah Bahbah’s video series, "Can I Come In?"

Poetry and photography collection from Mustafa, NOUR

Eight emerging creatives highlighted each month in our WePresent Selects series

Upcoming films with Aneil Karia and Nadia Hallgren

These follow a banner year in 2024, when WePresent:

Featured over 100 artists from 39 countries across six continents

Helped 85% of featured artists reach a new audience

Created opportunities for 30% of the program’s artists to showcase or exhibit their work

In addition to our WePresent collaborations, we’ve continued backing The Supporting Act in their mission to support emerging artists and artist-led groups from under-represented communities. Last year we doubled down on our support, donating $3 million to the foundation.

And we continue to dedicate 30% of WeTransfer’s advertising space to give-back campaigns and editorial content.

The past few months have been full of progress, and there’s still so much to come. We’re still determined—and excited!—to make WeTransfer ever more reliable, more effective, and more intuitive.

Your needs and feedback will continue to shape everything we do as we build the future of WeTransfer with ambition and care. We’ll keep listening, iterating, and delivering the improvements you ask for. In short, we’ll keep working as hard as ever to help you share your work—with clients, with collaborators, with the community at large.

After months of fervent work on exciting ideas and new developments, we’re taking a moment to look back at the most recent updates that have improved the WeTransfer experience.

New features, bold creative projects, and more: the latest from WeTransfer

A recent update to our Terms of Service may have raised some concerns about section 6.3. License to WeTransfer. We’re here to address these concerns, share an update, and clarify what this really means for you.

First things first. Your content is always your content. This is specified in section 6.2. Ownership of Content of our Terms of Service, which says: “We do not claim any ownership rights to the Content. You or your licensors own and retain all right, title, and interest, including all intellectual property rights, in and to the Content.


On July 1, 2025 we started notifying our customers about our updated Terms of Service, which come into effect on August 8, 2025 for existing customers. The version of the terms that was published and that we started notifying included the following section: 


6.3. License to WeTransfer. In order to allow us to operate, provide you with, and improve the Service and our technologies (and to develop new ones), we must obtain from you certain rights related to Content that is covered by intellectual property rights. You hereby grant us a perpetual, worldwide, non-exclusive, royalty-free, transferable, sub-licensable license to use your Content for the purposes of operating, developing, commercializing, and improving the Service or new technologies or services, including to improve performance of machine learning models that enhance our content moderation process, in accordance with the Privacy & Cookie Policy. Such license includes the right to reproduce, distribute, modify, prepare derivative works based upon, broadcast, communicate to the public, publicly display, and perform Content. You will not be entitled to compensation for any use of Content by us under these Terms. The processing of personal data is always carried out in accordance with our Privacy & Cookie Policy, which provides further details on the purposes and legal bases for such processing.

This led our customers to wonder about two key parts, which we clarify below: 


We don’t use machine learning or any form of AI to process content shared via WeTransfer.


The passage that caught most people’s eye was initially updated to include the possibility of using AI to improve content moderation and further enhance our measures to prevent the distribution of illegal or harmful content on the WeTransfer platform. Such a feature hasn’t been built or used in practice, but it was under consideration for the future. To avoid confusion, we’ve removed this reference.


Because your content is yours, we need a license from you to provide you with our service. The language regarding licensing didn’t actually change in substance compared to the previous Terms of Service. Here is the relevant part from the previous version of our Terms of Service under a different provision (10.5):

10.5 WeTransfer requires a license from you with regards to the Content to enable us to provide the Services to you. You hereby grant: (1) us an unlimited, worldwide, royalty-free, sublicensable, and transferable license to (i) use, host, store, scan, search, sort, index, create previews and (ii) reproduce, communicate, publish, publicly display, distribute and edit and prepare derivative works from (including but not limited to scaling, cropping, adapting and translating) the Content in connection with our operating, enabling, providing, making available, commercializing and improving the Services and (2) other users the right to access and use your Content in accordance with their use of the Service. The foregoing license may be sublicensed by us to our service providers, partners, contractors and other persons and entities providing services for us. Notwithstanding any term of this provision, this license will survive any termination of these Terms and any deletion of your account or your Content with respect to Content archived in storage media (but otherwise rendered inaccessible to the public).

There’s no change in how WeTransfer handles your content in practice. The change in wording was meant to simplify the terms while ensuring our customers can enjoy WeTransfer’s features and services as they were built to be used. 

From your feedback, we understood that it may have been unclear that you retain ownership and control of your content. We’ve since updated the terms further to make them easier to understand. We’ve also removed the mention of machine learning, as it’s not something WeTransfer uses in connection with customer content and may have caused some apprehension.


The passage from the updated version you can find in our Terms of Service is as follows:

6.3. License to WeTransfer. In order to allow us to operate, provide you with, and improve the Service and our technologies, we must obtain from you certain rights related to Content that is covered by intellectual property rights. You hereby grant us a royalty-free license to use your Content for the purposes of operating, developing, and improving the Service, all in accordance with our Privacy & Cookie Policy.


YES—your content is always your content. In fact, section 6.2 of our Terms of Service clearly states that you “own and retain all right, title, and interest, including all intellectual property rights, in and to the Content”

YES—you’re granting us permission to ensure we can run and improve the WeTransfer service properly

YES—our terms are compliant with applicable privacy laws, including the GDPR

NO—we are not using your content to train AI models

NO—we do not sell your content to third parties


We apologize for any confusion this may have caused, and we’re happy to answer any additional questions. 


A recent update to our Terms of Service may have raised some concerns. We’re here to address these concerns, share an update, and clarify what this really means for you.

WeTransfer Terms of Service — What’s really changing

We’re ushering in the new year with a good, ol’ fashioned remix.

No, we’re not talking about a nostalgic yet upbeat rewind of our favorite 2000s boy band tracks (this time).

Instead, we’re remixing WeTransfer’s subscription plans. 😎

We’ve combined the best of the old with some fresh ideas: Highlights include WeTransfer’s most affordable plan ever, expanded access to powerful features, and the introduction of monthly limits for the Free plan.

Here’s everything you need to know about what’s changing—and what’s staying the same.

The perfect starting point for occasional users or anyone exploring WeTransfer for the first time.

Premium features, unlocked. These include unlimited file requests and password protection for every transfer. Plus, no more fees on paid transfers.

Increased file size limit. You can now send files up to 3GB in size (increased from 2GB).

Monthly transfers cap. Going forward, free users can complete up to 10 transfers and share up to 3GB-worth of files every month.

What’s the same? As always, our Free plan is 100% free.

A brand-new plan for those who need to send big files a few times a week, without breaking the bank—at just $6.99 per month, it’s our most affordable plan ever.

What’s new?  The whole plan! WeTransfer Starter is a brand new option for those who want more power than the Free plan, but don’t really need a fully unlimited experience. In addition to 10 monthly transfers and the many advanced features included in the Free plan, Starter includes a higher monthly upload limit (300GB vs 3GB in the Free plan).

The ultimate choice for power users who send big files all day, every day.

What’s new? Mostly just the name. 🙃 To streamline our offering, we merged our former top tier plans (Pro and Premium) into a single unlimited option: WeTransfer Ultimate.

What’s the same? Everything else. Ultimate has all the perks and unlimited freedom that came with the former Premium plan.

These new plans are available starting mid-December 2024 for all existing and new customers. To find the plan that works best for you, check out our Pricing page for a detailed breakdown. If you have questions, visit our Help Center for quick answers.

What’s next? More speed, reliability, and collaboration 

At WeTransfer, we’re committed to building the most dependable and intuitive file sharing platform. We’re currently working on several ambitious projects to boost reliability, make the product even easier to use, unlock new collaboration opportunities, and bridge the gap between the Web and Mobile experience. 

We can’t wait to share the journey with you every step of the way—stay tuned for more updates!

We’re remixing WeTransfer’s subscription plans, combining the best of the old with some fresh ideas. Highlights include WeTransfer’s most affordable plan ever, expanded access to powerful features, and the introduction of monthly limits for the Free plan.

2025 WeTransfer plans remix—see our latest plans

We've all been there—rushing to download a file only to find that dreaded message: "This link has expired." Cue the frantic messages to the sender and mild panic about potentially missing deadlines. Losing an important file when you need it is a pain many users know too well. It's practically a rite of passage. Thankfully, at WeTransfer, we have introduced a new feature exclusively on the WeTransfer mobile app to tackle this head-on. 

"Introducing “Save for Later" in the WeTransfer App

The new "Save for Later" feature in the WeTransfer iOS, iPad, and Android apps will help you avoid expired links and those awkward "Can you send it again?" moments. We get it. You're busy and distracted; sometimes, that notification you meant to check slips through the cracks. You can now save a transfer you received for later, extending the expiration date to 30 days or longer if you're on a paid plan or 3 or 7 days with a free account. You get more time to preview transfers and decide whether to download files on your mobile device, send-to-self, or copy a transfer link and paste it into your browser to view on the web. 

Your saved transfers are neatly organized in a section within the WeTransfer app so you can find them when you need them. Plus, you gain full control over how long you can access your files, cutting out the need for awkward follow-ups. And the best part? You get peace of mind, knowing your files are safe and sound, avoiding missed deadlines and lost documents.

NEW: Save it now, get to it later

How to Use Save For Later in the WeTransfer App

Here's your step-by-step guide to using save for later:

Download and open the WeTransfer App: Download the WeTransfer app in the App Store or Google Play Store, launch, and log in to your account

Receive a Transfer: When you receive a new transfer, open the WeTransfer app.

Save for Later: You'll"Tap on the transfer you want to save. You’ll see an option to "save for later." Tap it!

Extend Expiry Dates: If you need more time with a file, paid users can extend its expiry date to 30 days or more, depending on your plan, or 3 or 7 days for free accounts from the saved transfers section. Select the file and choose a new expiry date.

Access Files When You Need Them: Access the files you save in the app anytime you want. This lets you easily keep track of and access your saved files in a dedicated section of the app.

And there you have it! With the "Save for Later" feature—, whether on the go or pressed for time, you can access your transfers when needed. No more link nightmares and last-minute scrambles – start working stress-free and keep your projects and files moving. Your future self will thank you. Download the WeTransfer app today and start saving your files today.

Never stress about expired links again. Discover how WeTransfer's ‘save for later’ feature lets you store and access important files whenever you need them.

Save for now. Get to it later

NEW YORK - June 13, 2024 - WeTransfer, the most creative platform for sharing ideas, launches a new benefits program for Pro subscribers as part of the platform’s commitment to enhancing its users' creative experience on the platform. 

Moving forward, WeTransfer paid subscribers will have access to a new set of creative tools and resources that support users holistically in their creativity; from learning new skills, streamlining the creative workflow and access to inspiring sources of content across the cultural sphere from music to film. 

Damian Bradfield, Co-Founder and Chief Creative Officer, “WeTransfer has always been by creatives for creatives. When we considered how to create more value for our subscribers, it made sense for us to work with brands that represented the creative process and lifestyle as a whole.” 

The new program includes offers from creative peers MUBI, Adobe Creative Cloud, SoundCloud, Skillshare, Shutterstock, Premium Beat, Vinyl Me, Please, Veed.io, and WeWork, with more to be announced later in the year. 

Starting today, WeTransfer Pro subscribers will have access to the below benefits:

MUBI - 90 day free subscription to stream beautifully-curated cinema 

Adobe Creative Cloud - 1 month trial of Photography Plan 20GB or Premiere Pro

SoundCloud -  Trial for SoundCloud’s NextPro annual subscription

VEED – 25% off annual subscription for AI-powered video editing

Skillshare - Unlock 1 month free access to learning content, plus get an additional 30% off when you sign up 

Shutterstock - 25% off Shutterstock Image, Music, & Footage Assets

Vinyl Me, Please - Sign up for a 3, 6, or 12-month subscription for 30% off

For more information on our subscriber benefits please visit our website page. 

For more information on WeTransfer subscriptions please visit here.

WeTransfer is the easiest platform for creatives to share ideas, collaborate with teams and earn money. The platform empowers millions of creative professionals, entrepreneurs and creators globally to scale their talent and build sustainable businesses. WeTransfer is a certified B Corporation™ and a long-time champion of using business as a force for good. Since inception, the company has donated up to 30% of its advertising real estate to raise awareness for artists and the world’s most pressing issues. WeTransfer is the founder of the Supporting Act Foundation, donating 1% of its annual revenues towards emerging artists.

The new program launches with nine exclusive offers from leading creative platforms including MUBI, Adobe, SoundCloud and Skillshare among others

WeTransfer launches partner benefits to help subscribers access more creative tools and resources

At WeTransfer, our mission has always been to champion creativity in all its forms. This passion drives everything we do—from highlighting incredible artists on WePresent, commissioning artworks that resonate with us, to hosting in-person events that connect us with the vibrant creative community.

Supporting creativity isn’t just about showcasing it; it’s about building products that support you throughout your creative journey. That’s why I’m thrilled to introduce our latest initiative: the WeTransfer Subscriber Benefits Program. Available to all WeTransfer Pro subscribers, this program is designed to enhance your creative process with tools and services from like-minded brands, plus a few delightful surprises.

We’re proud to launch this program with fantastic partners like Adobe Creative Cloud, Shutterstock, MUBI, and Skillshare. As a WeTransfer Pro subscriber, you’ll gain access to an array of benefits—whether it’s learning new skills, finding the perfect soundtrack, discovering new vinyl records each month, or enjoying a curated selection of indie films from around the world. Our goal is to empower and inspire you every day as you continue to create what you love.

And this is just the beginning. We plan to expand our list of partner perks throughout the year, bringing even more value to our community. Be sure to visit our partner benefits webpage to stay updated on the latest offerings, and let us know if there’s a partner you’d like to see added to the program.

To our current WeTransfer Pro users, thank you. We hope you enjoy these new perks. For those considering joining our community of Pros, now is the perfect time. Dive in and discover all that WeTransfer Pro has to offer.

Join us in this exciting journey and let’s continue to make creativity thrive together.

New partner benefits and discounts exclusively for WeTransfer Pro subscribers

Get Partner Perks with WeTransfer: Unlocking Creativity Together

NEW YORK, NY, April 30 2024 – WeTransfer, the easiest platform for sharing ideas and collaborating with teams, today announces the ability to sell files directly on the platform to help creative professionals to securely share and earn money from their digital content. Integrating payments marks a significant strategic expansion in WeTransfer’s evolution into the most seamless one-stop shop for creatives.

In a booming freelance and creator economy, getting paid is an industry-wide problem – 87% of content creators have reported late or missed payments, with 29% of freelance invoices consistently paid late. Selling files on WeTransfer is available today to all WeTransfer users worldwide, enabling  creatives to earn money immediately, saving many countless hours of time typically spent following up invoices for payment. 

CEO Alexandar Vassilev said: “At WeTransfer, we believe that earning money for your work should be as effortless and simple as sharing a file. Millions of creatives already use our platform daily to interact with clients, fans and share important work, but too often get tripped up by chasing final payments long after the work has been completed. 

“Bringing payments into our product ecosystem is a major new chapter in our mission to boost the convenience and earning potential of our creative user base, while removing common barriers through secure and beautifully simple technology.”

Through the launch into commerce, powered by long-term collaboration with Stripe, anyone can deliver work and earn from their creativity – photographers, designers, illustrators, musicians and other aspiring creators – without the need to leave  their workflow, or bear the additional cost of a website or storefront. Additionally, WeTransfer will waive added platform fees in a bid to make getting paid simple and accessible. 

The integration will be available globally, through a Stripe Business integration, with the following capabilities:

Global translations for all WeTransfer-supported languages outside of English [Danish, German, Spanish, French, Italian, Norwegian, Dutch, Portuguese, Swedish, Turkish]

Zero added fees – Beyond standard payment processing fees from Stripe and the chosen subscription plan, there will be no further platform costs for subscribers. Free account holders not on paid plans will be able to access integrated payments without added platform charges for a limited time. 

Support 100+ currencies based on user’s preferences at onboarding with/ Stripe

WeTransfer previously unveiled collaboration tools Portals and Reviews, the fastest way for creatives to share their work with teams, get clear feedback and deliver polished products for their clients. 

WeTransfer is the easiest platform for creatives to share ideas, collaborate with teams and earn money. The platform empowers millions of creative professionals, entrepreneurs and creators globally to scale their talent and build sustainable businesses. 

WeTransfer is a certified B Corporation™ and a long-time champion of using business as a force for good. Since inception, the company has donated up to 30% of its advertising real estate to raise awareness for artists and the world’s most pressing issues. WeTransfer is the founder of the Supporting Act Foundation, donating 1% of its annual revenues towards emerging artists.

Integrated payments to roll out globally in 190 countries, following a successful test in North America and Canada

WeTransfer unveils payments to help creatives earn money

We’ve always prided ourselves on a strong relationship with the global creative community—and it’s deeply gratifying to be the file-sharing platform of choice for so many of you who earn a living from your creative talent. That connection keeps us up to date with inspiring stories, but it also means we get to hear about the frustrations that you experience on a daily basis. Earning money is top of the pile: pricing projects, changing day rates, sending over invoices, watching the due date come and go. Emotions can run high, as this new article lays bare. 

But most difficult of all is chasing late or missed payments long after the work has been completed—shockingly, something that 87% of content creators experience. Unwilling to accept this as standard industry practice, we challenged ourselves to make earning money for your work as effortless and simple as sharing a file. 

We know that WeTransfer is already intrinsic to the way you interact with clients, customers, and fans every single day. We set out to enhance that experience by designing the most seamless way of adding a price tag to the final project or a piece of content—in order to give back time and energy that could be spent on your talent and building a successful business. 

Today, after almost a year of focus groups, testing, and feedback from hundreds of people in our early access program, we’re officially unveiling payments as part of the WeTransfer experience for everyone, globally. With that, we aim to help anyone in a creative career or a side hustle to make money without the hassle of leaving your workflow or bearing the costs of endless subscriptions. 

Those on a paid plan can access it with absolutely no added costs from WeTransfer, beyond standard payment processing fees from Stripe. What’s more, we’re making it available to all our free account holders without additional platform charges for a limited time only—if that’s you, and you’d like to give it a go, just click here.

Connect to payment integration —connect to Stripe Business, our first partner for payment integrations, from your Account > Workspace > Integrations

Upload your files —upload your work to WeTransfer as usual

Choose your price —request payment for file transfers, with over 100+ currencies supported, based on the preferences you set during your onboarding with Stripe

Share the link directly —copy the transfer link and share it with clients via email, WhatsApp, or Slack. Post the link to your social media, Linktree, or website to reach wider audiences 

Clients pay to download —before anyone can download your files, they’ll need to pay, so you’re guaranteed to get paid before delivery

Now I use WeTransfer to not only share files, but also to streamline the payment process. It gives me so much peace of mind to know I’ll be paid on time, every time!
-- Chris, Freelance PR Consultant and Children’s Author

We hope that you enjoy using payments as much as our teams enjoyed building it.  Whether you’re a freelancer, photographer, videographer, designer, or an aspiring content creator relying on a professional brand and timely payments to sustain yourself, we know it can be tough out there. For many photographers, last year brought their hardest financial challenges yet, as explored recently in the first of our in-depth industry guides to help creatives at this time of anxiety. 

It doesn’t matter if you work with clients on major projects, or have carved out a profitable niche producing eBooks, tutorials, or bespoke how-to guides—your time is valuable and shouldn’t be spent asking payments for work you’ve already completed. It’s as simple as that. 

But we’re not just about big announcements. We also believe in making incremental changes that benefit you, little and often. Keep your eyes peeled over the coming weeks, as we’re rolling out more ways to show up and promote your brand directly on your custom WeTransfer page. Soon you’ll be able to add social links and unite all of your important channels in one place. 

This is an exciting chapter for us, and we’d love to hear your feedback as you put these new updates to good use. Look out for more news as we continue expanding our platform to build a one-stop destination for your creative endeavors, and help millions of people globally to make a lasting impact through creativity.

Introducing a simpler way to get paid for client work and make money from your creativity

Set a price, share your work, and get paid with WeTransfer

Former Twitter & Google executive to head up WeTransfer Advertising as VP of Global Sales

To oversee all aspects of global advertising operations and strategy; lead on investment in new formats, partnerships and innovation including opportunities in responsible advertising and purposeful AI

Alongside Nasr, Natalie Fisher-Brown (Firth) joins the advertising team from Criteo as Head of UK

London, 17 January 2024 – WeTransfer, the most creative platform for sharing ideas, announces the appointment of Dara Nasr to lead advertising strategy across established hubs in Europe and North America, as well as emerging markets.

Nasr spent a decade at Twitter, with 5 years as its UK managing director, responsible for the global revenue for many of the world’s biggest advertisers. He helped to build the biggest team outside of the US that spanned multiple disciplines, up until leaving in 2022. Prior to Twitter, he led commercial teams at Google across YouTube and Display Advertising teams and TV media market strategies at Eurosport and Flextech TV. 

At WeTransfer, Nasr will oversee all aspects of global ad operations and strategy across established hubs in New York, London, Paris and Amsterdam and seek out opportunities in emerging markets that have highly engaged audiences spanning millions of creative professionals and content creators. He will lead on deepening relationships with brands and media buyers looking for full-screen ad space that generates business results, as well as increased investment in new formats, partnerships and innovation – from responsible advertising to AI.

Alex Vassilev, CEO of WeTransfer said: “Responsible advertising has played an important part of WeTransfer’s growth and success since inception, with our high quality, user-centric format driving huge appeal and impact for hundreds of brands. We’ve worked hard to earn that trust but are only just tapping into the true scale of what we could achieve in this space. Dara is a fantastic fit to lead us to the next phase of growth, bringing a diverse set of skills, an unrivaled track record unlocking major collaborations in the industry and a proven ability to build long-term value.” 

In 2023, WeTransfer Advertising saw more than 300 advertisers on its platform and delivered more than 1,000 individual campaigns. The company opened an office in Paris, tested new shoppable and AI-driven ad formats that enhance its existing creatives (Toyota Motor Europe, Zalando, Adobe Photoshop), introduced carbon emissions reporting for every campaign, and dug even deeper into the connection between human attention and media effectiveness with industry partners. In another key hire, Natalie Fisher-Brown (Firth) joins from global commerce media company Criteo as Head of UK of WeTransfer Advertising. 

Dara Nasr added: “WeTransfer has always stood out to me for being uniquely positioned as a content platform and advertising player with its distinct digital billboard and global creative audience. What’s more, the values of the company shone so brightly for me.

"The company has built a highly trusted industry proposition, which operates at the heart of the world’s biggest digital trends and has all the right ingredients to define the future of advertising. The opportunity is immense and I’m excited to be at the forefront of building on these foundations with the talented team and bring compelling partnerships for major brands around the world.”

WeTransfer, the most creative platform for sharing ideas, makes it easy for creative professionals and creators to share and distribute content, and collaborate with teams. With an average of 80 million monthly active users in 190 countries, WeTransfer is a certified B Corporation™ and a long-time champion of using business as a force for good. Since its founding in 2009, the company has donated up to 30% of its advertising real estate to raise awareness for artists, creative work, and the world’s most pressing issues. In 2021, it launched the Supporting Act Foundation to support emerging artists through bursaries and grants. 

WeTransfer, the most creative platform for sharing ideas, announces the appointment of Dara Nasr to lead advertising strategy across established hubs in Europe and North America, as well as emerging markets.

WeTransfer names Dara Nasr to scale and lead global advertising business

Today, we announced that we are reducing the size of our team by roughly 10% as part of an organisational restructure within WeTransfer.

It is a hard moment for us at WeTransfer, and we didn’t take this decision lightly. Our talented employees are and always will be at the heart of what we do. It is an unfortunate but necessary step in our growth journey. 

Despite the current macroeconomic backdrop, we continue to grow profitably. The changes announced today are being made to unlock even greater efficiency and deeper alignment to accelerate towards our vision of connecting the world with creativity. 

Evolving how we run the business is not new for us – as a scale-up, we’ve adapted before as our business has grown and as we’ve seized opportunities to bring more value to our users. Our ability to reimagine established playbooks has been  part of our historic success. This has enabled us to build an audience of around 80 million monthly active users and well above half a million subscribers, a platform relied upon by hundreds of global brands as an impactful advertising billboard, and a company culture with people and creativity at its core. 

As we navigate these changes, we are committed to continue to serve best-in-class creative ads, nurture our trusted brand and keep building intuitive products.

Creativity is the cornerstone of WeTransfer and it remains our compass, before and after these changes. Our commitment to creativity has helped cement our platform in the world and made WeTransfer the recognised and beloved brand it is today. My personal goal is for us to stay true to that while continuing to build great technology. Meanwhile, we remain a proud B-Corp, and our commitment to donate 1% of annual revenue to The Supporting Act Foundation in support of emerging artists is unchanged.

For those impacted today, we have set out to help in a way that is true to who we are: with a people-first and responsible approach. 

We know so many employees have side projects and talents alongside their work at WeTransfer and have carefully thought about ways to support to make these sad endings offer new beginnings for those who wish to pursue their passions or find their next career opportunity. This includes: 

Enhanced Severance: above-market severance 

Business Kickstarter Grant: All impacted employees are eligible to apply for a Business Kickstrater grant of up to 5,000 EUR/GBP/USD to help those who want to start or grow their own businesses

Benefits: benefits remain in place throughout extended transition

Options: Options continue vesting throughout extended transition. Vested Options not affected

Career Support: Interview support and training available from our HR team

Extras: Any unused 2023 perk allowances added to severance packages; learning allowance of 2,500 EUR/GBP/USD; senior leadership mentorship sessions available

While the changes today are difficult, I have never thought more highly of the future opportunity for WeTransfer in the creative tech space. We have all the right ingredients to continue being an indispensable partner to ambitious creatives in their quest to make a sustainable living out of their talents: from an impeccable brand to millions of users to a powerful vision and sustainable business model. 

We are building new products that help creatives earn a living, as well as investing in our own platforms like WePresent, the Supporting Act Foundation, and the 30% of our advertising wallpapers we donate to the creative community. We’re excited to move into our new Amsterdam HQ in January 2024 and will be looking for opportunities to bring employees together for shared moments and company growth milestones. 

This is a testing period for everyone and we will focus on helping the brilliant people who will be leaving WeTransfer. Beyond that, I have no doubt that together we are putting WeTransfer on the right foot to reach new heights.

Today, our CEO shared changes to WeTransfer business and outlined the implications for employees. Below is an overview of these changes.

Letter from CEO of WeTransfer

We started this year by launching WeTransfer Premium to simplify the creative process and have since: 

Published our second Responsible Business Report

Supported global brands with high impact ad campaigns

Strengthened our leadership team (even more!)

Revamped WePresent, given back to creative communities in the US and Europe

Brought together more than 300 of us in Amsterdam for a long-overdue Out of Office offsite...

...and so much more – all while earning our first Academy Award®️ and enjoying Fridays off over July and August. 

Bring on the rest of 2022, and check out our open roles if you'd like to join us on our mission.

WeTransfer: What We've Been Up To In '22

We started this year by launching WeTransfer Premium to simplify the creative process

WeTransfer: What we've been up to in '22

LONDON, UK - September 17, 2022 - WeTransfer, a leading provider of creative productivity tools, today announces the launch of ‘Snap Who’ an online game on wetransfer.com alongside this year’s London Design Festival. The game invites WeTransfer’s 87 million monthly active users to learn about their unconscious bias in a fun, interactive way for free and is available in perpetuity.   

‘Snap Who’ was developed by WeTransfer’s in-house creative studio team of designers. It’s part of Studio Lab, an internal, non-commercial research and development initiative launched in 2019 with the goal for the team to experiment, innovate and learn outside their day-to-day work. For this year’s initiative, the brief was to create an online experience that could help educate WeTransfer’s users about their own biases, while providing an opportunity to learn about how bias impacts creativity. 

WeTransfer enlisted the expertise of Professor Karen McCormack, a sociology professor at Wheaton College, USA to bring this to life in collaboration with WeTransfer as a game that users could play on the platform. The decision to work with a consultant sociologist was rooted in how sociology can increase our receptiveness to new ideas and change, by understanding how our social environment or personal ideas about the world can shape our thoughts and interactions. 

To make the experience more compelling, WeTransfer commissioned LA-based illustrator Bijou Karman to supply the illustrations within the experience, which is populated with psychedelic and fluid designs reminiscent of acid-tinged kaleidoscopic lava lamps. These serve as visual metaphors for our ability to form and feel new thoughts. Users are given five seconds to select one of Karman’s character illustrations in response to prompts such as ‘Most likely to use TikTok’ or ‘Most likely to listen to classical music’. At the end of the game, the player is shown whether they made the right choice and are given tips by Professor McCormack based on the latest sociological research, with the goal to educate us about why assumptions we make about the people around us matter when making decisions. 

Diana Alcausin, Associate Creative Director, WeTransfer, “As a certified B Corp, it’s really important to us that we find ways to integrate these values in every corner of our business. This is why we created Snap Who - we want the ads we make for clients to sit alongside content that is innovative and engaging while being socially responsible. Being aware of our biases is actually a unique opportunity to expand our creativity -- when you start to see the world around you from different perspectives it can lead to new and exciting ideas, which we hope will positively impact the work we do for our advertising clients.”

Since the company's inception, WeTransfer has donated 30% of its advertising inventory to artists and social causes to promote ideas that can be a force for good. WeTransfer became a certified B Corporation in 2020 and Climate-Neutral in 2021. 

Link to Snap Who on WeTransfer: https://snapwho.wetransfer.com/ 

WeTransfer panel discussion at the Technology & Design Lab during London Design Festival

- Diana Alcausin, Associate Creative Director at WeTransfer will be taking part in a panel discussion titled ‘Creativity, Digital platforms & Ethics’ alongside speakers Mariasole Pastori (design industry expert), Maxim Zhestkov (interdisciplinary artist) and moderated by Emily Benn (British politician and policy expert)

- They will discuss projects such as ‘Snap Who’ and the role of designers and creatives in building new infrastructures, experiences and tools and the role of unconscious bias in human centered design

- The Technology & Design Lab will take place on Tuesday 20th September between 2-6:30pm at the House of Koko. 

WeTransfer streamlines the workflow process for millions of creative professionals. Its ecosystem of creative productivity tools makes it easy to collaborate, share and deliver work. WeTransfer has more than 87 million monthly active users in 190 countries.

As a certified B Corporation™, WeTransfer has long been a champion of using business as a force for good. Since its founding in 2009, WeTransfer has donated up to 30% of its advertising space to support artists and social causes.

WeTransfer, a leading provider of creative productivity tools, today announces the launch of ‘Snap Who’ an online game on wetransfer.com alongside this year’s London Design Festival.

News
Room

New features, bold creative projects, and more: the latest from WeTransfer

WeTransfer Terms of Service — What’s really changing

2025 WeTransfer plans remix—see our latest plans

Recent Articles

Save for now. Get to it later

WeTransfer launches partner benefits to help subscribers access more creative tools and resources

Get Partner Perks with WeTransfer: Unlocking Creativity Together

WeTransfer unveils payments to help creatives earn money

Explore all

NewsRoom

New features, bold creative projects, and more: the latest from WeTransfer

WeTransfer Terms of Service — What’s really changing

2025 WeTransfer plans remix—see our latest plans

Recent Articles

Save for now. Get to it later

WeTransfer launches partner benefits to help subscribers access more creative tools and resources

Get Partner Perks with WeTransfer: Unlocking Creativity Together

WeTransfer unveils payments to help creatives earn money

Explore all

News
Room